Eifion is Immense’s Managing Director, co-founder and a dad of two and keen cyclist.
Tell us a bit about what you do at Immense?
I am one of the founding members of Immense and have been a Director since the inception of the company in 2015. I was delighted to join Immense as a full-time employee in February this year working alongside this fantastic team. As we grow, we want to ensure that the service we offer to clients delights and my focus is on building the team and the systems in order to achieve this. I also support on a number of external engagements.
You have been with Immense from the beginning, how did it all start?
I am fortunate to have seen and contributed to the vast amount of whiteboard scribbles that have now been put into action and are gathering momentum to offer a new decision support tool and business approach to the mobility market. I worked alongside Robin, Didac and Carl, to develop the initial concept for the Immense platform. My contribution was largely from my experience in managing large transport projects including the London 2012 Games Lanes that required significant transport modelling support. Having managed these projects I was always surprised at how much effort it took, particularly from the client, to assemble the various elements needed to complete transport modelling for schemes and projects and how slow it was to iterate through various scenarios. It’s great to see how Immense’s platform is now able to provide a new, simpler way for clients to access modelling tools.
What’s it been like going from scribbling on a whiteboard to now, post investment?
As with any new business it has certainly been an exciting and challenging journey! We are excited to have the backing we need at this phase of our development from a set of exceptional investors. We are now able to accelerate development of the platform and offer our platform to more clients and help them meet their goals. It’s an exciting time to be at Immense!
What is a typical day like for you at Immense?
I don’t think there is a typical day. There is a lot of variety. My role can vary within any different hour including discussing recruitment, contracts, business administration, as well as resourcing and costs so there is a huge variety to each day which I love.
What is the best part about working at Immense?
Working with the team is the best part – it is exciting to see how immersed we are in the vision of Immense and it’s great to see the team working together to contribute to the future of transport and fulfil the potential impact we could have in supporting cities and companies to provide new mobility services for people.
What would you say is the most challenging part of the job?
The biggest challenge is moving quickly enough to ensure we are making the most of all our opportunities, addressing the many questions our clients have and ensuring their needs are met. It is an exciting challenge to have!
How did you get into working in the transport sector, tell me a little bit about your career background?
I have a technical background and following the completion of my degree I was looking for a way to apply my technical skills and chose transport. I worked for a consultancy whilst undertaking post-grad study in Transport Planning and Engineering. I think it is a fascinating area which impacts all of us in our daily lives and I ended up working in intelligent transport systems for many years. I have been involved in a variety of different technology projects in the transport domain such as smart motorways and control rooms - I was part of the team responsible for designing and delivering the control room in Quinton in Birmingham and in the East Midlands. I also worked in Australia for three years implementing tolling technology on many schemes including the Sydney Harbour Bridge. When I moved back to the UK, I spent three years leading a team delivering the temporary road measures for the London 2012 Olympic Games and ensuring all the temporary transport measures were put in place so that the games family and Londoners were able to move around easily during the Olympics.
What was that like, working on the planning of the games for three years and then seeing it all come to fruition?
The whole project was incredible! It was a huge challenge, probably still the biggest challenge I have worked on. The whole team worked so hard and so diligently through that process that seeing it come to fruition and be successful was a great feeling. We used modelling to look at the different possibilities in London so that we could plan the best outcome for transport, which is how I first met Carl when we worked together on that project. I remember Jon Snow from Channel 4 news wrote a blog ( https://www.channel4.com/news/by/jon-snow/blogs/olympic-lanes-bliss-alive) saying how great it was to have all the temporary transport measures in London and what a difference it had made to his journey and his cycling into work each day. Some argued we should have kept them in place!
What’s been your biggest career achievement so far?
Setting up Immense and helping to build the business from scratch has been my biggest achievement so far. Obviously, we are early in our journey, but it is a big achievement to get a new company up and running. We still have a long way to go which I am excited to be involved in.
What did you want to do when you were younger?
When I was younger, I wanted to be a landscape gardener. I like to think I am quite creative, and I enjoyed working on my parent’s garden from a young age. I used to spend all my spare time working on the garden, laying turf and planting, and I thought that’s what I wanted to do! Maybe one day I might!
What do you think the future of mobility looks like?
I think the future of mobility is certainly going to be multi modal and shared and accessed largely via subscriptions.
I also think electric and other sources, such as hydrogen, will be used a lot more. It will be interesting to see how that plays out and how it will impact the various economics and the business models around electric cars. We currently pay a lot of tax through our fuel so if we are transitioning to electric fuel then how will new tax models work? Whatever happens, there will be lots of change!
When you’re not working what are your hobbies and interests?
I have two children, so my spare time is mostly spent with family! When I can, I enjoy hiking, cycling and being outdoors. Most weekends, I watch my 7 year old son play football and I enjoy seeing the artistic skills and musical abilities of my 10 year old daughter develop.
If you were stuck on desert island and could take three things with you what would they be?
My family, my phone and coffee!!
You can find out more about Immense and our other team members here.